The Easiest and Hardest Part of Phone Sales
The Ask. Yes... both the easiest and hardest part of the phone sale. Quite an interesting enigma, right? Yes again, but let's unpack this further. Phone selling is both an art and science and it follows a logical path (maybe a little nonlinear at times, but nonetheless there's an end goal). Depending on the solution you're offering to the prospect, there's usually a lead up to the Ask. Present the Purpose of the Call Clearl y and Directly For starters, remember to accomplish (when and if possible) the goal of making the call. This can be to set up an appointment, to introduce yourself, your business, and product and / or service, or to speak with the Decision Maker. By stating the purpose of the call (and thus moving toward the goal of the call), you minimize wasting time with uninterested and unqualified prospects and you maximize your ability to make more calls, reach more people, and close more sales. Here's some great advice: it often helps (actually, the valu...